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You found the easter egg

Two Ghosts Walk
Into a Bar

A parable about fragmented measurement, an empty stool, and two ghosts of history's past who've seen this movie before.
( yeah, this is how my brain works )
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01
The Cyber Resiliency Bar
Bill Fair ( ghost of history's past )
“The Cyber Resiliency Bar. Cyber. What is it with people these days.”
Earl Isaac ( ghost of history's past )
“At least they didn't call it The Blockchain. Let's go in. Not like anyone can see us.”
Two ghosts of history's past drift toward a bar they've never visited. They've been doing this since the other side got boring — dropping in on industries stuck in the same place banking was in 1956. Tonight's stop: cybersecurity.
( being dead has its perks. you can walk through walls, skip the line, and nobody asks for your two-factor authentication. )
02
CREDIT
CHAR
CAP
SCORE
DEM
Bill Fair ( ghost )
“Three guys. Three jerseys. Not talking to each other. Isaac, I swear this is a haunting for us.”
Credit is on his fifth IPA, running the same phishing simulation he ran last quarter. Same questions. Same click rates. Still calling it “training.” Character keeps glancing at the door — paranoid that someone in here already knows what he looks like on the dark web. Capital hasn't looked up from his phone in an hour — seven Splunk dashboards open and a SIEM alert that turned out to be Greg from accounting logging in from a Marriott.
An empty stool sits at the end. There's a jersey draped over the back. Nobody seems to notice it.
( credit's been running the same quiz since 2015. character has years of exposure data but nobody's introduced him to the other two. capital is drowning in signal with zero context about the humans generating it. they're all measuring fragments of the same person. )
03
CREDIT
CHAR
CAP
SCORE
DEM
Earl Isaac ( ghost )
“Bill. They're sitting two feet apart. Measuring three dimensions of the same human. And they think they're in different industries.”
Bill Fair ( ghost )
“In 1956, every loan officer had their own method. Credit history in one drawer. Character references in another. Assets on a napkin. We had $800 and an idea nobody wanted to hear.”
Earl Isaac ( ghost )
“And 39 years later that idea was worth $37 billion.”
Bill Fair ( ghost )
“These three could get there faster. If they'd just look up from their phones.”
( narrator's note: they will not look up from their phones. )
04
SCORE
Score ( very much alive, very much outside )
“Yeah hi, this is — no, I'm not a vendor. I'm — look, I can see them through the window. All three of them. They don't know they're on the same team. I have the methodology to — hello?”
Score paces under a streetlamp, phone pressed to his ear. He's called Proofpoint. Left a voicemail with Abnormal. Tried CrowdStrike — got routed to partnerships. KnowBe4 put him on hold and played a phishing awareness training video while he waited. He listened to the whole thing. Out of professional curiosity.
Bill Fair ( ghost, watching from the shadows )
“He's got the methodology. 22 personas mapped. A four-stage roadmap. Even got historical parallels.”
Earl Isaac ( ghost )
“He doesn't need to build the bar. He needs someone who owns one to let him in.”
( score has been drawing up bar blueprints for years. the architecture is solid. he just doesn't have a liquor license. or a building. or... you get it. )
05
The Cyber Resiliency Bar
Earl Isaac ( ghost, drifting toward the door )
“Bill. We can't buy him a drink. But we can open a door.”
A cold draft moves through the bar. The door creaks open — nobody pushed it. Score looks up from his phone. Looks through the doorway at three guys on stools who have no idea what they're sitting on.
He puts the phone away. Walks in.
( he doesn't hesitate. he's been rehearsing this walk for years. )
06
CREDIT
CHAR
CAP
SCORE
DEM
Score sits down. The jersey fits. The bartender brings a round nobody ordered — four glasses, condensation already forming. And somewhere between the first sip and the second, the ghosts do what they came to do.
Bill Fair ( ghost, whispering into the room )
“Credit. The quiz isn't training. You know that. But real threats you've already stopped? Strip the payload, turn them into simulations — that's training. You've got the data. You're just asking the wrong questions with it.”
Earl Isaac ( ghost )
“Character. You've been sitting on exposure data that nobody connects to a person. An employee isn't a domain. They're a human with a digital footprint that attackers already know better than the company does.”
Bill Fair ( ghost )
“Capital. Seven dashboards, all signal, no story. You know what they access. You don't know who they are when they're under pressure.”
Credit puts down his phone. Character stops watching the door. Capital — for the first time all night — lays his phone face-down on the bar.
They look at each other.
Earl Isaac ( ghost, turning to Score )
“Now tell them what you see.”
Score
“I see one person — measured three ways by three strangers who've never been introduced. I see the math that connects you into a single number. Portable. Defensible. Board-reportable. Insurance-grade.”
The bartender, who's been wiping the same glass for six panels, finally looks up.
The Bartender
“Another round?”
Score
“For the table.”
( that's the first time anyone in this bar has ordered for the whole group. )
A voice from the end of the bar. Gravelly. Unimpressed. A ghost nobody noticed — he's been nursing the same whiskey since panel one.
W. Edwards Deming ( ghost, end of the bar )
“You can't inspect quality into a product. And you can't train risk out of a human. You have to measure the system.”
Everyone turns. Even the ghosts.
Bill Fair ( ghost )
“How long have you been here?”
Deming ( ghost, not looking up from his whiskey )
“Longer than you. And I'll tell you the same thing I told Toyota — the ones who are hungry enough to measure what matters will eat the ones who don't.”
( w. edwards deming. the ghost nobody invites but everybody needs. he's been right about systems thinking since 1950 and he's not about to stop now. )
07
The Cyber Resiliency BarThe Human Resiliency Score
Earl Isaac ( ghost, fading into the street )
“Took us 39 years and $800. Think they'll be faster?”
Bill Fair ( ghost, glancing back at the sign )
“The infrastructure already exists. The data's in there. The customers are in there. They just needed someone to buy a round and make the introductions.”
The neon flickers. The old name fades. New letters glow into place: The Human Resiliency Score.
Behind the warm glass, four figures sit together for the first time. Talking. Finally talking. And two ghosts of history's past drift into the cold, satisfied.
Bill Fair ( ghost, almost gone )
“What did Deming say? The hungry ones eat the ones who don't measure.”
Earl Isaac ( ghost, gone )
“Whoever's hungry enough.”
( $800 in 1956. $37 billion by 2025. same pattern. different bar. )

If you're reading this, you went looking for the human behind the strategy. You didn't just skim the deck. You explored. You clicked around. You found the weird page.


That tells me something about you, too.


Because this whole vision is about one thing: the human is the signal. Not the noise.

The stool's not empty
anymore.
Credit, Character, and Capital finally looked up from their phones. Score sat down. Two ghosts who turned $800 and three fragmented dimensions into a $37 billion standard walked out into the night — satisfied that the pattern was recognized again. The sign out front has a new name.
Sure, maybe there are gaps in the thinking. Maybe the GTM needs pressure-testing. That's what teams are for. But the pattern recognition is real. The research is done. And the passion? You just scrolled through a ghost story about bar stools on an about page. You tell me.
🥃
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Hologram AI · The FICO of Human Risk
you found the easter egg. that says something about you.